You’ve probably heard of the term ‘website usability’ more than once, but the question is what does it mean for you and your business? That’s why we’re here to help. In our new article we will be covering what website usability is, why it’s important and how you can apply it to your business.
Here at Xigen we believe that a great website is essential if you want to grow your business. We can take a look at your website, look at various ways it can be improved and make your website much better for your users.
Interested? Read on the find out why website usability is so important, and how it can benefit you.
What is ‘Usability’?
Usability on a very basic level is all about making your website as engaging and user-friendly as possible. This includes making everything on your website easy to read, use and find on a variety of devices.
But as you might have guessed, there so much more to usability than text and button sizes. For the most successful results you also need to consider the more advanced elements of your website. This means optimising based on the requirements of your target audience and market. This will require time and commitment, but at the end of the day it will greatly benefit your business.
Why is it important?
With standards constantly being raised when it comes to web design, users no longer like websites that are slow to load, unattractive and difficult to navigate.
A slow loading page is one of the reasons why looking at your website in depth is important. There may be images that are too big or unnecessary animations that are dragging you down. Understating your target audience can also help you with your website usability, as you can use the knowledge gained to tailor your website accordingly and get rid of all the irrelevant elements.
How can you make your website more usable?
There are certain ways you can make your website more usable, and we will be telling you!
Make the Navigation much easier:
There are so many ways you can deal with the navigation of your website. One is to ensure you don’t have more than 7 menu items, this is because having too any items on your menu can confuse the user, and can make the menu bar look very cluttered. When people go on a website, they like to move fast and any clutter can slow them down which will eventually lead to them leaving the website.
To make navigation much easier, you should also consider using more descriptive titles in the navigation menu. More descriptive titles gives the user an indication of what to expect when they visit the page, for example changing ‘Team’ to ‘Meet our Team’ makes it clear about the content the page contains.
Descriptive titles also help Google and other search engines understand your page and they know what to expect when they crawl through your website while reading the content.
When it comes to navigation, where your brand logo links to is also very important. A common mistake some designers make is leaving the logo as an image and not having it link to anywhere.
On most websites, when the logo is clicked it navigates back to the homepage, and since this is a common thing, users expect the same thing to happen on every website, and when it doesn’t it might leave them feeling slightly confused, and reluctant to explore the rest of your website.
Have clear calls to action:
Calls to action are one of the most important elements of a website, as it attracts the attention of a user and encourages them to perform a certain action that may lead to conversions and sales.
A great call to action can be used for anything that you want to achieve on your site, and when designing Calls to actions you might want to consider the following:
Define your goals:
- To create a successful call to action, the first thing you need to do is to define a clear goal. This can be anything from increasing sales, increasing the amount of email subscriptions you get or even increasing the amount of people that share posts. Once you have your goal, it becomes easier to start designing your calls to action around it.
Create an atmosphere of urgency:
- Using commanding words that demand action from the user can be effective, for example ‘Contact Us now’ is imperative and urgent.
The use of colour:
- Calls to actions tend to stand out from the rest of the website, therefore how you use colour to draw attention to It is vital. Ensure that they are prominent and it’s clear that they are different from the background of your page.
Have more than one call to action:
- If your website is rich in content, then having several calls to action on the page ensures they won’t get lost in the content and users can get in touch with you no matter what page they’re on.
- Try to make the button look visually appealing and clickable to make it easier for the user to notice them. Ensure the page is also presented well and not cluttered so the user can see the button.
Know your users:
This means knowing the type of people that visit your website. They can range from clients, customers and to those who happen to just come across your website. If you understand what they need and what their expectations are, then it’s easier to tailor your website accordingly.
Have a clear website Design
Having a clean website with engaging and easy to read content can impact your conversion rates. Different pages on your website should contain specific information, for instance your homepage should contain the purpose of your website. The user should immediately know who you are and what service of products you offer.
We hope this article helped you understand why usability is so vital, and how it can either make or break your website. For more information on usability and how we at Xigen can assess and help improve your site, feel free to get in touch and we’ll be happy to assist you!