Website Improvement Programme

Our website improvement package is a 6 part programme that we use to help make improvements to your existing website.


What’s involved?

If you’re ready to push your website forward to the next stage then we’ve got an a team of experts on-hand to help.

Our Website Improvement Programme helps us make informed modifications to your existing website to help improve it’s performance. After an initial research period our in house team of designers and developers can help implement these improvements before we measure their success and make refinements.

With our vast experience in design, development and delivery of digital assets we are able to help you push the limits of what’s achievable with your current website and improve upon it month on month. We use state of the art tactics and technology to preform research, generate hypothesis, test improvements and make informed choices about the best changes to make to your website.

How we do it

  • Heatmaps

    Session Replay

    Using the best tools on the market we are able to watch hundreds of users browsing your site and reaching their goals. With this insight we are able to spot frustrated users and see the issues they encountered first hand.

    By digesting this research we can make improvements and test them on your live site in order to ensure that these issues are resolved immediately. Check out the video opposite to see a real life session reply from our site and see if you can spot the issue we setup.

  • Heatmaps


    Our heatmaps are designed to work with static, dynamic and responsive content as it moves around the page to ensure total accuracy.

    Our attribution tracking not only shows the users journey but also which of the links was responsible for driving traffic to and from a page. You can see how many clicks and goals have been reached per piece of content and even track the associated revenue from this.

  • Form Analysis

    Form Analysis

    We automatically track all forms on your website in order to see which are easy to complete and which cause friction. By breaking down the form metrics field by field we can tell which form elements have a high change rate and which are causing abandonment.

    Making smaller, often seemingly insignificant changes to a form can often lead to a huge increase in completion as we found out by simply removing the mandatory validation from the company field on our own site.

  • A/B & Multivariate Testing

    A/B & Multivariate Testing

    Gone are the days you update website and hope for the best. Using A/B and multivariate testing we are able to try multiple options and track their success in order to make informed decisions and distinguish an improvement from a change.

    Our suite of website improvement tools are integrated to one another in order to produce a current output and offer increased visibility throughout the users journey.

  • SEO


    You’ve had your website polished by our improvement team, now what? It’s time to drive more traffic to your site through Search Engine Optimisation (SEO) and managed paid search campaigns (PPC). Working with a long standing strategic partner we execute performance orientated digital marketing campaigns across search and social media that deliver great results.

  • Alerts & Error Reporting

    Alerts & Error Reporting

    We setup email alerts to stay ahead of key metrics allowing us to keep our finger on your websites pulse with immediate notifications if the performance shifts.

    Our on-going error reporting allows us to see operating systems and browsers that lead to high error rates which can often be a key cause of user frustration. We can identify specific errors and see where they occurred, the tool is linked to the session replay tool so we can even see what caused the error to occur.

Why choose Xigen

It’s not often you get a company who are willing to stand by their platform, too many agencies are out to make a ‘quick buck’ before riding off into the sunset. At Xigen we’re proud of the longstanding relationships we have with our clients and love nothing more than helping them through the websites life.

If you would like to improve your website , regardless of who it was built by, then get in touch and chat to one of our experts who will gladly advise on the best course of action.

Get in touch

Contact us...

We love meeting clients, both old and new. Book a room, book a team and see how Xigen can help both expand your reach and retain more repeat business through our knowledge and understanding of online advertising.

Get in touch with Xigen for Design, Marketing and Branding in Bedford using the details below or by filling out our contact form.

01234 619 001
By post:
Xigen Limited, Stephenson Court, Fraser Road, Priory Business Park, Bedford, Bedfordshire, MK44 3WJ
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